Lacoste ‘Evolução Francesa’ was the brand behind its content strategy in Brazil. We have successfully turned over their blog into a fashion curatorship modular-style portal, recreating all content showcase and management. Working closely with Live and Norte agencies, we designed an entirely new end-to-end product.







CREDITS

Year: 2011
Agency: Live
Creative Director: Mauro Silva
Creative Manager: Pedro Perurena
Producer: Marcus Vinícius Lopes Martins
UX/Usability: Fernando Maciel
Digital Producer: Marcos BG / WNOVA
Brand Design: Hardcuore
Artists Representation: Norte
Art Direction: Marcos BG
Concept: Nelson Balaban / Norte
UI Design: Marcos BG / Nelson Balaban
Development: Jaison Niehues / WNOVA