Evolução Francesa was the brand behind strategy content of Lacoste in Brazil. The goal of this project was to turn their current successful blog into an online portal, constantly updated with more than 30 featured collaborators (designers, bloggers, photographers and trendsetters). Working closely with the LIVEAD Agency team and the designer Nelson Balaban (via Norte Agency), was created an entire new end-to-end product with visual and content management system. Product Design, Concept, User Interaction Design, CMS Customization. 2011 → 2014

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