Lacoste

French Evolution

Website Portal
2011 — Digital producer, Art director, UI Designer
‘Evolução Francesa’ was the brand behind the content strategy of Lacoste in Brazil. Successfully turned over their blog into a fashion curatorship portal, recreating all content showcase and management.
Working closely with Live and Norte agencies, we designed and coded from content management system to interface, an entirely new end-to-end product.






Some backgrounds, typography and home arrangements For the first approval rounds.


The goal was to turn their successful in-house blog into an online portal, with constant updates from countless featured collaborators (stylists, designers, bloggers, photographers and trendsetters). Live agency provided a complete prototype with features based on their UX research and a set of new functionalities. 


We brought some ideas for the navigation like a fixed menu instead of tabs, modular content stacks, fluid random arrangements for home and inner pages. Was 2011, so we also worked on social media integration. As the project got bigger, it required rethink all content management and permission levels.

In the backstage a WP engine was elected to run the new platform with the capacity and flexibility the project required. Front and Back-end powerfully integrated by detailed levels of permission, providing total control over content and form.
 
A customized simplified CMS and an entirely new front-end interface ready for massive updates. The website was the main brand channel of Lacoste in Brazil until 2014.



The final screens with the internal unfolding modules. 






Agency: Live
Creative Director: Mauro Silva
Creative Manager: Pedro Perurena
Producer: Marcus Vinícius Lopes Martins
UX/Usability: Fernando Maciel
Digital Producer: Marcos BG / WNOVA
Brand Design: Hardcuore
Artist Representation: Norte
Art Direction: Marcos BG
Concept: Nelson Balaban / Norte
UI Design: Marcos BG / Nelson Balaban
Development: Jaison Niehues / WNOVA




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