Nike 6.0

— 2010


A printed pocket zine goes into a device experience.



Designed for early tablets, this project was created, coded and launched within 18 days. Developed on a experimental agile methodology.

Roles in this Project: Digital Producer, Art Director, UI Design





Editor/Producer: Stefan Gan
Content: Yupik Comunicação
Digital Producer: Marcos BG
Concept / UX Design: Marcos BG
UI: Marcos BG and Rafael Pequeno 
Illustration: Norte
Development: Jaison Niehues
Photos: Nikemedia Brasil
    The Challenge
  We had roughly 2 weeks to transform an 80 pages pocket zine into a tablet-friendly digital version. Tons of professional extreme sports photos and videos, and an extensive written material to curate.
   
    The Content Management   
    The project was addressed to an event in Rio de Janeiro, so the content wouldn't be updated. To fit better in a digital version, we curate and shrink the written content to 30%, and concentrate on imagery and the best photos. Divided into sections, the content could be accessed in a one finger menu. Developed in HMTL 5, we could explore all multimedia features and accessibility tablets had at that time.

    The UI Solution
    Along with the content refreshing, we start to produce mockups to test the usability, the scrolling movements and the menu itself. Norte Agency brought illustrations to compose the screens. Following brand guidelines - using fluorescent colour palette, rough material concepts and strong typography - was created a customized identity for the zine.

    The Outcome
     Highlighting community projects and local heroes - and now in digital format - Nike could reach a whole new consumer generation in Rio de Janeiro.





Mark

Design and art direction for brands, editorials, film editing and full-cycle digital products. Currently based in London, UK.


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