M/B
G
G
Designer, film editor and art director driven to decode complex communication needs into appropriate projects to last.
I also collaborate with LogoArchive Int'l program alongside a talented global team, doing research and running the LogoArchive Brazil Instagram profile. Currently, I’ve based in London, UK.
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EDITORIAL
Gentil Memória
2020 —
Editorial designer, Art director
This booklet supports a restoration project about the history of Jaguaruna, Santa Catarina - Brazil, through the lens of photographer Gentil Reynaldo between 1940 and 1980. A softcover 56-page catalogue printed in black and white on offset paper.
The archive has an estimated 80.000 film negatives and 300 old silver nitrate glass photo plaques yet to be discovered.
The archive has an estimated 80.000 film negatives and 300 old silver nitrate glass photo plaques yet to be discovered.
WEBSITE PORTAL
Lacoste Evolução
Lacoste Evolução
Francesa
2011 — Digital producer, Art director, UI Designer
‘Evolução Francesa’ was the brand behind the content strategy of Lacoste in Brazil. Successfully turned over their blog into a fashion curatorship portal, recreating all content showcase and management. Working closely with Live and Norte agencies, we designed and coded from content management system to interface, an entirely new end-to-end product.
Some backgrounds, typography and home arrangements tested for the first approval rounds.
The Challenge
The goal was to turn their successful in-house blog into an online portal, with constant updates from countless featured collaborators (stylists, designers, bloggers, photographers and trendsetters). As the project got bigger, it required rethink all content management and permission levels.
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The UI Solution
Live agency provided a complete prototype with features based on their UX research and a set of new functionalities. We brought some ideas for the homepage like menu instead of tabs, modular content stacks, fluid random arrangements for home and inner pages, and social media integration. In the backstage a WP engine was elected to run the new platform with the capacity and flexibility the project required.
The Concept
Norte Agency indicated the designer Nelson Balaban to create the UI concepts and backgrounds. Lacoste gave us freedom, so we drove a serious pack of options until we decide along with the agency for a definitive style. A very simplified and sharp version was elected to go live. The inner pages design inherited the modular grid style structure to accommodate the new loads of content.
The Outcome
A customized CMS and an entirely new front-end interface, now ready for massive updates and completely manageable in terms of content and form. The project was live for almost 3 years and was the main channel between Brazilian creatives and the Lacoste brand.
Agency: Live
Creative Director: Mauro Silva
Creative Manager: Pedro Perurena
Producer: Marcus Vinícius Lopes Martins
UX/Usability: Fernando Maciel
Digital Producer: Marcos BG / WNOVA
Brand Design: Hardcuore
Artist Representation: Norte
Art Direction: Marcos BG
Concept: Nelson Balaban / Norte
UI Design: Marcos BG / Nelson Balaban
Development: Jaison Niehues / WNOVA
The goal was to turn their successful in-house blog into an online portal, with constant updates from countless featured collaborators (stylists, designers, bloggers, photographers and trendsetters). As the project got bigger, it required rethink all content management and permission levels.
The Previous blog, designed by Hardcuore.
The UI Solution
Live agency provided a complete prototype with features based on their UX research and a set of new functionalities. We brought some ideas for the homepage like menu instead of tabs, modular content stacks, fluid random arrangements for home and inner pages, and social media integration. In the backstage a WP engine was elected to run the new platform with the capacity and flexibility the project required.
The Concept
Norte Agency indicated the designer Nelson Balaban to create the UI concepts and backgrounds. Lacoste gave us freedom, so we drove a serious pack of options until we decide along with the agency for a definitive style. A very simplified and sharp version was elected to go live. The inner pages design inherited the modular grid style structure to accommodate the new loads of content.
The Outcome
A customized CMS and an entirely new front-end interface, now ready for massive updates and completely manageable in terms of content and form. The project was live for almost 3 years and was the main channel between Brazilian creatives and the Lacoste brand.
Agency: Live
Creative Director: Mauro Silva
Creative Manager: Pedro Perurena
Producer: Marcus Vinícius Lopes Martins
UX/Usability: Fernando Maciel
Digital Producer: Marcos BG / WNOVA
Brand Design: Hardcuore
Artist Representation: Norte
Art Direction: Marcos BG
Concept: Nelson Balaban / Norte
UI Design: Marcos BG / Nelson Balaban
Development: Jaison Niehues / WNOVA
The final screens with the internal unfolding modules.
E-ZINE
Nike 6.0
Nike 6.0
2010 — Digital Producer, Art Director, UI Design
A printed pocket zine goes into a device experience. Designed for early tablets, this project was created, coded and launched within 18 days.
The Challenge
We had roughly 2 weeks to transform an 80 pages pocket zine into a tablet-friendly digital version. Tons of professional extreme sports photos and videos, and an extensive written material to curate.
The Content Management
The project was addressed to an event in Rio de Janeiro, so the content wouldn't be updated. To fit better in a digital version, we curate and shrink the written content to 30%, and concentrate on imagery and the best photos. Divided into sections, the content could be accessed in a one finger menu. Developed in HMTL 5, we could explore all multimedia features and accessibility tablets had at that time.
The UI Solution
Along with the content refreshing, we start to produce mockups to test the usability, the scrolling movements and the menu itself. Norte Agency brought illustrations to compose the screens. Following brand guidelines - using fluorescent colour palette, rough material concepts and strong typography - was created a customized identity for the zine.
The Outcome
Highlighting community projects and local heroes - and now in digital format - Nike could reach a whole new consumer generation in Rio de Janeiro.
We had roughly 2 weeks to transform an 80 pages pocket zine into a tablet-friendly digital version. Tons of professional extreme sports photos and videos, and an extensive written material to curate.
The Content Management
The project was addressed to an event in Rio de Janeiro, so the content wouldn't be updated. To fit better in a digital version, we curate and shrink the written content to 30%, and concentrate on imagery and the best photos. Divided into sections, the content could be accessed in a one finger menu. Developed in HMTL 5, we could explore all multimedia features and accessibility tablets had at that time.
The UI Solution
Along with the content refreshing, we start to produce mockups to test the usability, the scrolling movements and the menu itself. Norte Agency brought illustrations to compose the screens. Following brand guidelines - using fluorescent colour palette, rough material concepts and strong typography - was created a customized identity for the zine.
The Outcome
Highlighting community projects and local heroes - and now in digital format - Nike could reach a whole new consumer generation in Rio de Janeiro.
Editor/Producer: Stefan Gan
Content: Yupik Comunicação
Digital Producer: Marcos BG
Concept / UX Design: Marcos BG
UI: Marcos BG and Rafael Pequeno
Illustration: Norte
Development: Jaison Niehues
Photos: Nikemedia Brasil
Content: Yupik Comunicação
Digital Producer: Marcos BG
Concept / UX Design: Marcos BG
UI: Marcos BG and Rafael Pequeno
Illustration: Norte
Development: Jaison Niehues
Photos: Nikemedia Brasil
INDEPENDENT DOCUMENTARY FILM
A
Pedra e o Farol
A
Pedra e o Farol
2016 — Film Editor, Assistant Director,
Art Director, Color Grading, Camera,
Sound Designer
Independent Feature Film
Documentary, 108 min.
Directed by Luciano Burin
Art Director, Color Grading, Camera,
Sound Designer
Independent Feature Film
Documentary, 108 min.
Directed by Luciano Burin
'The Lighthouse and the Stone' — In this journey with director Luciano Burin, our aim was to reveal the intriguing relations between the legendary Santa Marta lighthouse and the 'Campo Bom' ocean slab, located in South Brazil.
An independent feature-film documentary awarded in festivals around the world and broadcasted on national television in Brazil.
An independent feature-film documentary awarded in festivals around the world and broadcasted on national television in Brazil.
Directed and written by: Luciano Burin
Film editing by: Luciano Burin e Marcos BG
Production assistants: Guilherme Reynaldo, Marcos BG, Luis Henrique Tavares
Production management/ Minc: Marcos Braga - Art Prime
Executive production: Luciano Burin e Tiago Naccari
Cameras: Antonio Zanella, David Mendonça, Guilherme Reynaldo, Luciano Burin, Marcos BG, Marcos Vinicius D'Elboux, Pietro Franca, Rafael Ribeiro
Sound design: Leonardo Costa Gomes, Luciano Burin e Marcos BG
Sound editing and Mixing: Leonardo Gomes
Sound mixer: Luciano Burin
Original soundtrack: Guilherme Vieira da Silva, Lucas Garcindo, Manuel Cabral, Luciano Burin
Color grading: Marcos BG
Assistant director: Marcos BG
Best National Feature-Film
Mimpi Film FestRio de Janeiro — Brazil 2016
🌿
Sustainability Award
Surf at Lisbon Film FestivalLisbon — Portugal 2016
