Imagine Laguna
Editorial, Art direction
This project has aimed to highlight Laguna, one of the most iconic Brazilian seacost areas and all its touristic potentialities, as an all-year-round destination. We produced a three-language catalogue and brochure to distribute at official events. Written by Julio Balsini and featuring Ronaldo Amboni, a famous local photographer.
![](https://freight.cargo.site/t/original/i/d5b2cdaef6158e66035f7a18a6043381d8443c8036defce7ea33018d0180227f/imagine-DSC_0172.jpg)
![](https://freight.cargo.site/t/original/i/e8712feda5044856c4eb077473b7c4b61139e69072797c780540b65a098934a6/imagine_catalogo.jpg)
![](https://freight.cargo.site/t/original/i/4032cf79828e26030145c4d95914124d69517e12a57d7d70f529e26b0f49c39f/imagine-DSC_0213.jpg)
![](https://freight.cargo.site/t/original/i/ab243f92ab72568df64b4a88650edfbf9a2bd3d2bcc29339bedcbe93ae25a1ae/laguna2.jpg)
![](https://freight.cargo.site/t/original/i/f6058d61107e2461f6720c4c9188051c66a533feb2d44db0ae921c77f84e1187/laguna4.jpg)
![](https://freight.cargo.site/t/original/i/462e1329ff8d1a96ca85113aa51b547a906b322a6c5efc78dd6a29540723a30b/laguna3.jpg)
![](https://freight.cargo.site/t/original/i/c0c60213dd382af041fcde8114db96e43810f7ab581c24ddd01e474ea45ffb18/laguna6.jpg)
![](https://freight.cargo.site/t/original/i/1a5d7d4014a8ccbde28109b14dcda68a9c28ced288a13295b4a4759299b9b501/laguna7.jpg)
![](https://freight.cargo.site/t/original/i/f4063e4db5e687dc9ac663c095cdc1878c5d2a705b69306c02d98d472d9acd9e/laguna5.jpg)
![](https://freight.cargo.site/t/original/i/3a4be7a25eac39abf94ec3c3e639a7d69f6414a279dbb631c2f16d3ace3647c9/imagine-DSC_0155.jpg)
![](https://freight.cargo.site/t/original/i/20a190eb31e5cc65b0785132163d690c6041da29e8cb6a0a547e34992d17b6bf/imagine-DSC_0147.jpg)
![](https://freight.cargo.site/t/original/i/cc167b8fe48a42d1f06968dda38c62d1b7bd79fe31456128c310945f3c79741c/laguna18.jpg)
![](https://freight.cargo.site/t/original/i/462e1329ff8d1a96ca85113aa51b547a906b322a6c5efc78dd6a29540723a30b/laguna3.jpg)
![](https://freight.cargo.site/t/original/i/90094a28dfc19228faadd9f7fa8152d3d9db7981f8e72ae787b08e8588c75c88/imaginelaguna.png)
CREDITS
Year: 2014
Client: Laguna District - SC
Agency: Racing Comunicação
Creative direction: Marcos BG
Copywriter: Julio Balsini
Photos: Ronaldo Amboni
Art direction: Marcos BG
Art editor: Leandro Cardoso Pires
Account Manager: Marina Boschetto
Media Strategy: Júlia Stapazolli