This website is part of a bigger branding project Lacoste implemented in Brazil from 2010. The first phase, Live Agency request to build a WordPress blog, I was more involved with the production. 

The second phase, in 2011, they ask for a completely new portal that would support news, sections, and would be a hub for all Lacoste influencers. A multiple user platform with different permisions and content formats.

Active from 2011 to 2014, ‘Evolução Francesa’ was Lacoste Brazil’s primary digital content channel.

The project was executed by my Startup WNOVA. We successfully transformed their static blog into a modular fashion curation portal, rebuilding the content showcase and management system from scratch. Working closely with Live and Norte agencies, we designed an entirely new end-to-end product.

Please check the complete case study:

Lacoste French Evolution