Lacoste EF
UI Design, Art Direction
Lacoste ‘Evolução Francesa’ was the brand behind its content strategy in Brazil. We have successfully turned over their blog into a fashion curatorship modular-style portal, recreating all content showcase and management. Working closely with Live and Norte agencies, we designed an entirely new end-to-end product.
![](https://freight.cargo.site/t/original/i/53eb511759ff21c38917884a0f28239d63210555759b5e3eddaca81916090907/LACO1.jpg)
![](https://freight.cargo.site/t/original/i/13e55de42d858f5f18002783e2c437708221ddb683038afe1d7ed65368ece59f/lacosssr.jpg)
![](https://freight.cargo.site/t/original/i/581548bb9f3195a3bd58714b31d412f81380200b5e61a7e833ec38c5b000d768/lacossssr.jpg)
![](https://freight.cargo.site/t/original/i/ad54cf8faa38fd7505b261af0649dbc48f0627fa296fed1fb5155411c71887ee/lacosteux3.jpg)
![](https://freight.cargo.site/t/original/i/b31623a08c300f6b215e9c87382e28ec0e7cb6952813e10edd0697d608103f64/lacosteux2.jpg)
![](https://freight.cargo.site/t/original/i/02afe3888d093fdc2b75e2b1998438cfceb53213441da2b00631be5327dd38de/mock_mac_lacoste.jpg)
![](https://freight.cargo.site/t/original/i/4c064820003b77699a6cac7268d53cb6f400889073fb9cafb905082aefd369d9/LACOSTE-Evolucao-Francesa_1319215912976.png)
![](https://freight.cargo.site/t/original/i/e363b23e76645d0020de5050e6f50aa01747ac5211c2368b17449b5e842c838d/LACOSTE-Evolucao-Francesa_1318282114161.png)
![](https://freight.cargo.site/t/original/i/0f38d63ca0a7f637ef473127077349fa191136e9e7ff7a7f85aa109986e62a74/Streetstyle-__-LACOSTE-Evolucao-Francesa_1318282648942.png)
![](https://freight.cargo.site/t/original/i/f95a6339f406ea1860017b691334d0912f13c008a536e5f8891cb8e5cbbc3590/Oficina-de-Estilo-Segunda-feira--LACOSTE-Evolucao-Francesa_1318282407916.png)
![](https://freight.cargo.site/t/original/i/44892c8e408b3c3e0b7ddd6f9e4de5df81c25f9ef5a0af7d6cd5359091698b09/News-__-LACOSTE-Evolucao-Francesa_1318282477134.png)
![](https://freight.cargo.site/t/original/i/8b3efa6b29cd93a05516c612884a2555319e03731ceb2263058273954964c49f/Unconventional-Chic-__-LACOSTE-Evolucao-Francesa_1318282353682.png)
CREDITS
Year: 2011
Agency: Live
Creative Director: Mauro Silva
Creative Manager: Pedro Perurena
Producer: Marcus Vinícius Lopes Martins
UX/Usability: Fernando Maciel
Digital Producer: Marcos BG / WNOVA
Brand Design: Hardcuore
Artists Representation: Norte
Art Direction: Marcos BG
Concept: Nelson Balaban / Norte
UI Design: Marcos BG / Nelson Balaban
Development: Jaison Niehues / WNOVA