Lacoste EF
UI Design, Art Direction
Active from 2011 to 2014, ‘Evolução Francesa’ was Lacoste Brazil’s primary digital content channel. We successfully transformed their static blog into a modular fashion curation portal, rebuilding the content showcase and management system from scratch.
CREDITS
Year: 2011
Agency: Live
Creative Director: Mauro Silva
Creative Manager: Pedro Perurena
Producer: Marcus Vinícius Lopes Martins
UX/Usability: Fernando Maciel
Digital Producer: Marcos BG / WNOVA
Brand Design: Hardcuore
Artists Representation: Norte
Art Direction: Marcos BG
Concept: Nelson Balaban / Norte
UI Design: Marcos BG / Nelson Balaban
Development: Jaison Niehues / WNOVA