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Logo Archive

Research, Social Media






Logo Archive is a recovery, research, and restoration project by the British designer Richard Baird. It is supported by a growing list of collaborators and researchers who are engaged in the largest logo archival programme to date. Since 2020, I proudly run the Logo Archive Brazil Instagram account in partnership with the designer Everton Gargioni, alongside a global team of highly regarded designers.



︎ Logo Archive Brazil



Animation on Leiko Hama Motomura's RFFSA logo, from 1966. Banrisul by Aloisio Magalhaes PVDI, 1971.

Fenicia Design by Alexandre Wollner, 1975. Furnas by Rafael Rodrigues, 1972. UFMT by Wlademir Dias-Pino,1972. Procienx by Ruben Martins, 1964. © Logo Archive is a recovery, research, and restoration project by the British designer Richard Baird. Bienal de Sao Paulo by Aloisio Magalhães, 1965.

Dataproj by Goebel Weyne, 1970. Process of vector restoration over low-res symbol. We rebuilt the minimalistic 50x50 grid. This is a logo by Goebel Weyne inspired on Antonio Maluf's 1st Bienal of São Paulo identity.


© 2024