Onda Limpa

Art Direction

Clean wave (from Portuguese: ‘onda limpa’) was successful ad campaign promoting beach environment preservation and rubbish recycling in a fun way. We placed surfboard-shaped totems at beach entrances in Laguna City — Brazil, providing recyclable plastic bag dispensers, trash cans, and regular waste collection during the summer. Additional media included billboards, informative leaflets, TV ads, radio jingles, and print campaign.


Client: Laguna District
Agency: Racing Comunicação
Creative Direction: Marcos BG, Julio Balsini
Copywriter: Julio Balsini
Art Direction: Marcos BG, Leandro Cardoso Pires
Account Manager: Marina Boschetto
Media Strategy: Júlia Stapazolli