Onda Limpa

— 2013


Tidy with the tide  



Clean wave (from portuguese: ‘onda limpa’), a campaign aimed to promote awareness regarding the need for rubbish recycling and preservation of the beach environment in a fun way. It's a good time to waste.

Awareness campaign
Roles in this project: Creative director, Art Director, Identity






Client: Laguna District
Agency: Racing Comunicação
Creative Direction: Marcos BG, Julio Balsini
Copywriter: Julio Balsini
Art Direction: Marcos BG, Leandro Cardoso Pires
Account Manager: Marina Boschetto
Media Strategy: Júlia Stapazolli


We installed surfboard-shaped totems all over the beach entrances around Laguna City coastline, equipped with both recyclable plastic bags dispensers and trash cans.

Other media included billboards, informative leaflets about seasonal waste collection, newspaper and magazine ads.




Mark

Design and art direction for brands, editorials, film editing and full-cycle digital products. Currently based in London, UK.


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