Onda Limpa

— 2013

Clean wave (from portuguese: ‘onda limpa’), a campaign aimed to promote awareness regarding the need for rubbish recycling and preservation of the beach environment in a fun way.

Roles in this project: Creative director, Art Director, Identity

Client: Laguna District
Agency: Racing Comunicação
Creative Direction: Marcos BG, Julio Balsini
Copywriter: Julio Balsini
Art Direction: Marcos BG, Leandro Cardoso Pires
Account Manager: Marina Boschetto
Media Strategy: Júlia Stapazolli

We installed surfboard-shaped totems all over the beach entrances around Laguna City coastline, equipped with both recyclable plastic bags dispensers and trash cans.

Other media included billboards, informative leaflets about seasonal waste collection, newspaper and magazine ads.


✺ Marcos BG is a designer, art director and film editor based in London UK. Currently available for freelance, remote and permanent work. Please use the links below to get in touch.

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